Logo Challenge Day 9: Music Listening Startup

"Startup" has become a weird word in recent years, mostly because it's hard to define. When does a startup stop being a startup? Are all businesses startups in the beginning? All I know is, a first impression is extremely important, and a good, clean logo is a great way to make a good first impression.

Day 9: Music Listening Startup

With so many music apps out there I wanted to make sure I did something different. I decided I wanted to stay away from signal icons, sound waves, and music notes all together. The name suggestion were all great (Beat, Pitch, Bass), but for some reason I got it in my head that, for a music listening service, a one syllable name just didn't sound right ("What music app do you use?" "Bass"), so I wanted something with a little more of a... musical tone to it. I decided on "Cassette", and from there, everything else just came together.

I know, I know, careful using retro technology, the kids don't know what that is! But really, why do they need to know what a Cassette was? All they need to know is what Cassette is now. 

I love a single color logo. It's simple, clean, versatile, and can easily adapt to trends. Gradients aren't in anymore? Cool, we'll just change the background, no need to mess with the logo.

I really thought this one was going to give me a little more trouble than it did. I'm super happy with the way it turned out!