Logo Challenge Day 44: Food Truck

A good logo should make people feel something. In this case, it should make them hungry!

Day 44: Food Truck Logo

Here in Pittsburgh, Food Trucks are everywhere! We have everything from a lobster truck to a truck that serves the tiniest, most adorable donuts you'll ever see, and I love them all.

This logo definitely had a few false starts, with previous drafts just not hitting the make quite right. I decided to use one of the suggested names, but wanted to stay away from burgers, because we already did a burger logo, so finally I decided on my favorite of all tube meats: Hot dogs.

The design I finally decided on is very readable and fun, with a bit of old school flare. Possibly the biggest challenge was finding the right font to create the ketchup effect.

This is one of favorite in the challenge, it makes me smile, and definitely makes me want a hot dog!